Magento is an ecommerce platform trusted all over the world. It helps you to drive more traffic to your site.
Throughout the past few years, Magento has grown tremendously in the internet due to its functionalities, dynamic attributes and user-friendly nature. Various ecommerce websites are choosing Magento platform to give their e – store a refreshing and a new look. Being the most popular platform for its high-performance and flexibility, Magento is a fantastic choice for all kinds of ecommerce websites that are selling a variety of products.
This article will discuss about the essential things that make good ecommerce possible and gives you suggestion on what you should pay attention to when planning a Magento online store.
Some of the general tips that you must know:
- Mention who all will be in this planning process and their roles.
- You should involve in some of the legal and financial matters which are unavoidable in the online business.
- Go through some articles of the ecommerce website development to know about the development process. It will help you to know what to expect when planning an online store.
- Before contacting a Magento development company, prepare the project concept.
- Project will not get implemented devoid of your commitment.
Recommended Read: 6 Major Companies That Provide Magento Extensions
STRATEGY AND GENERAL MATTERS
-Define your target market and audience
This is something which you need to consider while planning a Magento online store. If you don’t know about your target market and audience, then your chance of creating a successful online store will reduce. Knowing who will buy your services and products can influence your website structure and design.
-Select the edition of Magento platform
It is essential for you to know about the Magento edition you are going to use. There are two versions – Enterprise and. Community. According to the size of your business, the amount of products you plan to use in the store and other required functionalities, define the edition that meets your needs.
Design plays a vital role in the online field. Having a professionally designed website will make your site more attractive and user-friendly.
There are two design options for your Magento store:
- A ready-made design theme
- Creating custom design
A ready-made design theme
Using a ready design theme helps you to create a good looking Magento Online Store and expel the need of custom design. Presently there are hundreds of ready design themes accessible on the market such as Template Monster and Theme Forest. The disadvantage of using such themes is that there might be lots of other stores using the same theme. That would be a slight negative for established brands. They are ideal choices for small and medium enterprises though.
Creating custom design
A custom design will be unique for your website. For this you should look at several online stores and select what you find appealing. It could be navigation, color, layout or any other thing. Being built by you ground up, functionalities and design can be according to what you desire, without the limitations of a theme.
There are 6 types of products in the Magento context. They are as follows:
Simple– This is a simple product in Magento that you can ship as it doesn’t have any options like size or color.
Configurable– This product is used when our products have various choices related to it such as size, color etc.
Downloadable– It is used for online software items and it does not allow for the selection of a shipping method as there’s nothing to ship.
Virtual– It is used for a virtual item like insurance, an extra product guarantee, a reservation, etc.
Bundle– This product allows client to build their own product from the several options. Each item in the bundle is a separate, standalone product.
Grouped– This is a set of simple products. For Ex: If you want to sell a camera+ camera lens, then each of those is simple product; but if you group them together, it is called grouped product.
PAYMENTS AND SHIPPING
These are the essential things required while planning a Magento online store. We should get familiar with the payment and shipping options accessible in Magento and should select which option is good for our online business.
- Credit card
- Bank transfer
- Cash on delivery
- Purchase order
- Flat rate
- Free shipping
- Table rates
- Online rates
MARKETING AND PROMOTIONS
This is another area where Magento is best. You should plan what marketing and promotion method you need to use when selling to increase your sales. You can add lots of features through extension also.
The best thing about this platform is that it comes with a complete selection of ecommerce modules that can be easily personalized as per your company requirements. When you select for other platforms, they need lots of money to customize and for shopping cart options. Therefore, it is beneficial for you to go with Magento platform.