General

17Aug 2016

A Landing Page can be any web page that a visitor arrives or “lands” at when he/she clicks some Ad or sponsored link. Basically, a landing page is a stand alone web page, designed for a particular goal of conversion which is distinct from your main website. It may not have any navigation link with your website, focusing on just a distinct purpose. The main reason for limiting the navigation on a landing page is to present the visitors with a page which you have designed to serve a particular conversion goal.

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Types of Landing pages you can achieve

Basically, you can make two types of landing pages for your purpose:

1. Click through Landing pages

Click through landing pages are crafted with the aim of persuading a visitor to click through the links which would direct him/her to a new page. It is designed specially to describe a product or service. For example, the landing page of an online shopping site may directly lead you to the product page by clicking the “buy now” CTA button where you may find the product details, price, ratings, reviews, and add to cart options.

2. Lead Generation Landing pages

These pages are designed especially for the purpose of capturing the data of visitors such as email id, contact number, name, address, etc. The data captured is utilized for lead generation in the subsequent time when required. These links may lead you to a page where the website motive is to get a form filled by the visitors regarding their personal details. It means it may lead you to a sign-up, registration page, or inquiry page for gathering the required customer data for a site.

Importance of Landing Page Optimization for your Online Business

Landing pages are very basic part of any successful digital marketing strategy. They generate leads for you and increase the conversion rates. For an effective marketing strategy, they are part of every campaign you run for your online business. They are different from the ambiguous homepages where a visitor has no idea about what to do next. Landing pages are the indispensable part of each and every marketing strategy one can actually think of.

You need Landing pages for

a. Generating Leads.
b. Advertising your offers.
c. A platform where the user can redeem your offers.
d. Collecting information about the prospects of your customers.
e. Conversion targeting pages where you can have an idea about what is important for the customers and what is not.
f. Improving the cost cutting on Ad campaigns.

Most of the landing pages are found to be the converting ones. You focus your idea on a single prospect which makes the customer aware of your concerns about that particular product or service, resulting in a converted landing Page.

Make your Landing Pages Converting 

Optimize your Landing Page for Boosted Conversions

  1. Be precise and to the point

While designing a landing page, you must remember that your page must give the exact and precise information as shown on the link or banner of the landing page. Do not stuff it with irrelevant information. You should always get straight to the point. You need to focus on the tail terms of your content for spreading your message clearly.

  1. Optimize CTA buttons

The CTA buttons or images play a very important role in compelling people to perform the desired action you want them to undertake. You must give an accurate and clear message on the CTA buttons and images for grabbing instant customer attention.

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  1. Use contrasting colors

In order to highlight the main information or the CTA section of your page, you must use the contrasting colors to make them more visually appealing. Make sure it is easy for the visitors to see where to click in order to complete the required action.

  1. Logo of trust and privacy assurance

A visitor landing on your page must be presented with a sense of trust and security from your side, otherwise, he/she might not complete the action if he/she doesn’t find your site as trustworthy. You can build a trust for your landing page by including your company logo on the page, or various security badges and trust seals from various security experts like McAfee, Norton, etc.

  1. Do not clutter your landing page with extravagant visuals

Web testing and tracking tools like A/B testing and Click Heatmaps have already proven that applying extravagant visuals on your pages might not help you in conversions. In fact, they often distract the readers from the main point of the landing page. Even graphics might increase the loading time of your page. Trust me, you would not want your page to load slowly for losing conversions and sales to your rivals.

  1. Do proper formatting

While designing the landing page, you must properly consider the formatting standards. Apply the best formatting methods for clearly visualizing the images, CTA buttons and texts distinctly.

  1. Show your social presence

Always feel free to show your social presence on the landing pages. This provides a trustworthiness among readers. Most of the people find the information from social platforms to be trustworthy and reliable. Thus, your social presence might help you a lot in persuading your customers for a product purchase.

  1. Perform web testing to check the performance-

Various web testing tools are present in the market which can boost the performance of your landing page. You must perform web testing in order to determine which are the best elements of your page, and which parts are not performing well.

So, these are some of the very basic landing page optimization techniques which will help you in getting a better and converting website. The importance of landing pages cannot be overlooked as they are one of the most important ingredients for creating a promising and converting website these days.

Written By:- Mockingfish

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10Jun 2015
Wordpress or Magento Development Services Which is better for Ecommerce

With so many ecommerce platforms such as WordPress or Magento, it is hard to figure out which one is right for developing an online store.

Most often, retailers get confused in choosing the right platform for developing their online store. Choosing the right ecommerce platform is often a hectic job. While developing ecommerce websites, often confusion occurs as to whether to choose WordPress or Magento development services.

What Makes Them Similar?

Both the platforms are content management systems that enable users to add, modify, and manage your content in a simple yet effective manner and may seem similar in certain terms such as

  • They are highly customizable
  • Both are Open Source tools and are free
  • They can add products
  • They can integrate blogging to their functionality
  • Very SEO friendly
  • Can be extensively themed and
  • Feature a strong online support community

In addition, of course, they are both essentially content management systems, enabling you to add, modify, and manage your content in a simple yet effective manner. However, the differences become obvious when their core purpose is examined.

Objective matters

If the goal of the site is to sell products, Magento is the most recommended option and if the objective is to post content and blog, then WordPress CMS will suit the purpose.

Administrators may find it difficult to navigate ecommerce website with lot of information. Magento development services can help them by making it easy to access any page at any time.

Let us evaluate these platforms in detail.

WordPress Magento
WordPress is a publishing platform but is extended to support some basic ecommerce functionality through a number of third party plug-ins.  The main thing to keep in mind is that Magento is developed specifically for ecommerce. World’s leading brands, ranging from small websites to large multinational businesses rely on this platform for their online business.
For a website that is content-driven with news updates and with few sale events, WordPress ecommerce plug-ins will work. This open source technology offers powerful features that provide retailers with the flexibility and control to create online stores. 

Most recommended ecommerce plug-ins include

  • WooCommerce
  • Jigoshop and
  • Shopp

Features include:

  • Multi-store management
  • Mobile commerce
  • Marketing-friendly
  • Business reports
  • Search engine optimization and
  • Catalogue-management tools

However this CMS is not as secure as Magento, as it has been hacked frequently. A new CMS template page can be created in WP just by creating a new template file, while in Magento a whole new module should be created. Reliability of third party plug-ins is also a matter of concern for selling products or tickets. Very safe and secure. It also accepts all kinds of money transaction accounts and credit cards. 
With an easier learning curve, working with WP is proven to be pretty easier than Magento. Unlike WP, a site constructed using this platform requires constant attention and maintenance 
But developing an online store with plenty of products in WP can be a hectic job, and so it’s better to choose an alternative platform available. Similar to WordPress, this CMS also facilities support for the creation of complex content pages, version control, and menus. Magento development services will help to import the entire product list easily and the changes can be made without affecting the website.

It is almost clear that though these platforms serve unique purposes, Magento is strictly an e-commerce platform while WordPress is a content management platform.

Level of functionality and customizability of Magento makes it an ideal platform for ecommerce stores. This platform, with the backing of eBay and PayPal is fully featured and recommended alternative to WordPress’ ecommerce plug-ins.

If you are a full-fledged ecommerce store, Magento development services from a reliable company should be your choice as it is far more comprehensive platform. It is much more user friendly and safe as well. For a smaller scale store with very few products and limited budget, WordPress would be ideal.

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01Jun 2015
Why Wordpress Rules the World of CMS

WordPress is the world’s most popular CMS. This article evaluates the reasons behind its popularity.

CMS types are many – WordPress, Drupal, Joomla, Typo3, Quick.Cms. WordPress, the world’s most popular Content Management System (CMS) is the publishing platform used for building websites and blogs. First released in 2003 as a basic weblog tool, this open source CMS has conquered the world of web designing as well as development.

According to the 2015 CMS Usage statistics report, WordPress tops the list with 267,959 million websites using this CMS type. Top sites using this system include: Ebay, Yahoo, Digg, Wall Street Journal, Ford, People Magazine, Sony, Samsung, New York Times, and Mozilla Firefox.

Integrating this CMS platform with Magento ecommerce stores often requires assistance from reliable Magento development services. This easy to install extension combines the functionality of WordPress while being fully integrated into Magento and the Magento theme.

Most web designers and web developers use this platform for various reasons. Let us check those reasons.

No rocket science- It is easy to use

An ideal choice for beginners, the user need not be a technical genius to use WordPress. This CMS does not require PHP nor HTML knowledge unlike Drupal, Joomla or Typo3. The process of updating pages, images and/or posting blogs on WordPress is literally as easy as editing a Word document. Its backend administrator interface is visually easy to navigate and very effective. The user can not only add written content, but also easily publish videos, photos, galleries, and slideshows. They can add buttons, new pages, blog posts and news updates.

Search engines love it

WordPress coding is very clean and simple that makes it easy for search engines to read and index a site’s content. Focusing on SEO, each page, post, and image in WordPress sites have its own meta tag keywords, description, and title, making it easier to optimize for specific keywords and allowing for very precise optimization of search engines.  User can also use tags to further enhance SEO efforts.

Ideal for E Commerce Sites

WP’s ecommerce plug-ins such as WooCommerce allows customizing the functionality of the online store. Great features of this plug in include complex shipping options, sales and inventory charts, credit/debit payment integration, customer reviews, follow-up emails and much more. Other ecommerce systems include Magenta and Zen cart. Magento development services can help Magento WordPress Integration which is the easiest way to get blocks, sessions and products from your Magento store.

Responsive support

This popular CMS support responsive web designs that adjusts the layout of elements on a webpage according to the width of the device being used to view the page. It is now rare to find a WordPress theme that does not use responsive design. With WordPress and responsive theme you will not have to worry about how your site appears on mobile devices.

Easy to transfer

It is also a simple process to transfer your website from another platform to WordPress. WordPress includes the ability to transfer websites from Google Blogger, Joomla, Drupal, and many other popular platforms. Without much work, you can migrate your existing website to WordPress.

Attractive menu choices

This CMS type makes the site more attractive and easy to navigate than Drupal or Joomla.  Depending on the business requirement, user can rearrange the menus and pages.Menu can also be modified to include categories, pages,and more.

It is free to download and install

This CMS is free to install and anyone can use it. Almost 13000 no cost plug-ins and themes are available in this Open Source platform to choose from, making it much affordable. Paid premium themes and plug-ins are also available, which is often not required for beginners. With the support of a large community surrounding WordPress, any developer can work on a WordPress-based site to update it, make changes, etc

Integrating WordPress and Magento allows online retailers to benefit from both platforms. Magento WordPress Integration is the easiest way to get blocks, sessions and products from your Magento store. It can also be integrated with Magento ecommerce stores by getting assistance from reliable Magento development services.

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28May 2015

With the revolutionary website for ‘Discharge Accelerator’ created by Probytes, hospitals can now easily work on reducing the discharge time of their patients. The idea of introducing such a website is to make the process of discharge structured and more organised. The discharging process being a time consuming and tedious task, the use of this website from Probytes can prove to be useful.

Probytes has put in the efforts to help hospitals improve their services with discharge accelerator website. The website is also a solution for hospitals to shift from the regular paper work to an electronic health record system. This has also help hospitals to reduce the human effort needed for these paper works.

The processes involved in discharge are made more organised and efficient with the help of these websites. The website categorizes the discharge process into 11 steps, with each step being handled by a team dedicated to it; patients can now be free from those never ending discharge episodes.

Steps involved in discharge

  • Discharge initiation is the primary step involved and is controlled by a nurse with the guidance of a doctor.
  • Writing a discharge summary which is handled by a nurse or assistant doctor.
  • A discharge summary team drafts a summary to be reviewed by a doctor.
  • The summary is reviewed by the doctor and any necessary suggestions are made.
  • The discharge summary team approves the summary once the doctor is satisfied with it and is used in the following steps of discharge.
  • Simultaneously a billing team begins reviewing the billing details.
  • Checking for insurance and adding its details to finalize the bill is the job for insurance teams.
  • The next step involves the payment of bill which is checked by the billing team.
  • Providing the patient with the required medicines is a task handled by the pharmacy.
  • After the completion of these steps the patient is discharged.
  • As the final step the room is made ready for the next patient to occupy.

With the Discharge Accelerator website from Probytes these procedures can be taken care of quickly and easily from the nurse’s workstation. It is also possible to monitor the time taken to complete each of these steps using a discharge accelerator app in a mobile device. This helps identify where exactly time is being wasted; thereby helping management teams to improve discharge time to achieve patient satisfaction.

KIMS hospital in Kerala have begun using discharge accelerator website and have reported a considerable improvement in discharge time. They are also profited by the website’s ability to organise and streamline operation within the hospital. The greatest benefit of using websites to handle discharge is that nurses and other staff needn’t visit each department to analyse a patient’s discharge status. It gives them the power to operate from their work stations with the discharge accelerator website.

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19May 2015
Check Out These 4 CMS Trends for 2015

Since its arrival in the late ’90s, Content Management Systems (CMS) have come a long way. Now they are much more user friendly than in the initial days. 

CMS is the primary tool used for engaging prospects and for converting prospects into customers. With this advanced system, businesses as well as organizations can directly update their website content, without depending on a web developer or a designer. One can quickly and easily add, edit, update and delete website contents and website pages as well. Benefits of implementing a CMS include-

  • Low maintenance costs
  • Easy data storage and retrieval
  • On-time content
  • Easy communication between large number of users
  • Attractive search engine results and
  • Improved flexibility

Yii development framework, with its component-based architecture and sophisticated caching support is especially suitable for developing large-scale CMS applications.

There are two types of content management systems – Content Management Application (CMA) and Content Delivery Application (CDA). While CMA is used to create, remove and edit any content from your web site without any need of an expert of web programming or without any even basic knowledge of HTML, the content delivery application use all the records and information created by content management application to update a site.WordPress, Joomla and Drupal are the top three CMS systems.

Here are 4 major CMS trends to watch for 2015.

Go Mobile and Responsive – No longer optional

Mobile CMS is to dominate the CMS trends this year.As more and more people access the web on mobile devices, businesses should make sure to consider this audience.

Responsive Web Design can enhance the site’s functionality to provide the best experience for all users on all types of websites. To engage the mobile user, your website should automatically resize and reformat the content based on the size of the screen being used- let that be desktop, laptop, iPad, tablet or a Smartphone.

Starting April 21, 2015, Google has made mobile-friendliness as a ranking signal for websites. This major update is supposed to alter the way it assesses the mobile user-friendliness of websites.

With support for RWD, mobile previews, and automatic image resizing, the basics of mobile publishing are already covered in most major CMS platforms.

Be Cloud Ready

Cloud service adoption will be the next trend that is most visible in small- to medium-sized businesses (SMB) with limited budgets. Cloud storage of documents can improve efficiency and productivity.

With the availability of cloud-based Web CMS, organizations no longer need to own and maintain hardware, infrastructureand network bandwidth. The adoption of cloud-based WCM is expected to rise in 2015 as most companies are looking for options to improve their capabilities, without spending much on overtax, IT budgets and staff.

Software-as-a-Service (SaaS) offerings

Vendors are now offering their products as SaaS deployments with lower monthly usage-based charges and cloud hosting. SMBs are also ready to adopt a SaaS model for their content management. SaaS-based content management system (CMS) will enable enables SMBs to stay equal with the bigger competitors. These businesses should consider building their intranet capabilities with a complete services suite such as document and media management, file sharing capabilities, social collaboration tools, while deciding between CMS software options.

Long-term extensibility

Extensible platforms are expected to replace one-size-fits all solution. CMS that contains a pack of functionalities to cover every possible user scenarios is no longer in demand.Customers looking for time and cost efficiency will increasingly opt for the more extensible platforms.There are more chances for organizations to choose a solution that makes sense for their workflow and can be easily adapted when needs change. The chosen system should also meet the company’s long-range goals and not simply how well it handles aspecific purpose.

To be successful in the field, CMS companies should keep up with the trends and provide the tools and flexibility to provide the content management market what it needs. Yii development framework for content management helps to create and maintain a page structure at ease, include navigation widget, full text search, image and document management and a WYSIWYG html editor for the content pages.

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09May 2015

WordPress is a popular and powerful open source CMS (0) that is currently ruling the industry. Stats show that a staggering 23.4% of the web runs on WordPress. Clearly, WP is the favorites when compared to other CMS. But what exactly gives WordPress that edge over Joomla, Magento, Yii development or any other CMS. Let’s find out.

  1. Easy to use

A point that most people would agree on is that when compared to Joomla developement, WordPress’s usability makes it a king among others. What is it that makes this easy to use? Apart from having a simple and straight forward interface, it also boasts of unparalleled customizability. Sometimes, it is even used as a benchmark for developing a proper user interface. This CMS even provides a distraction free writing mode to let you focus on your writing skills.

  1. Easy to Install

       This is another great advantage of using WordPress over Magento development platforms. It is quite easy to install when compared to other CMS’. The services of Fantastico have made installation of all three CMS easy, but without it WP is definitely the easiest to install. While using a hosting service like Bluehost, it is a lot easier with their automated tools and WordPress managed hosting services.

  1. Vast Choice of Themes

It is true that an amazing theme cannot be a substitution to usability, but when it comes to themes, none can offer what WordPress can. There are literally millions of themes to choose from and you will never get tired of experimenting. New theme development agencies pop up every day, bringing more options to the table. While Joomla and Magento development uses decent themes and quite a few users prefer them, the situation with Drupal is just bad. Drupal theme companies are just one or two and most often work is poor or unappealing.

  1. Integration

Most web software has integration with WordPress already made available or is working on one. This helps to save the time needed to work with codes and allows its users to be benefitted by the ease of use, for which WordPress is known for. When integrating with a third party service, a quick process rather than editing code might be essential.

It also opens up a whole new world for those looking to expand their websites with new functionality. With a huge collection of plug-ins, you can easily accomplish new things and expand your website with new plug-ins.

  1. Ease of Development

Though it was initially developed as a blog platform, WordPress is a simple CMS that can also be used to develop websites. The development process is very easy to understand and straight forward. In fact it is so simple that, even a rookie at PHP can easily find his way through WordPress.

These are just 5 simple reasons. If you can think of more, please share with us in the comment section.

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28Sep 2014

Manage your cab/taxi or other vehicle dispatch service with finesse using our Vehicle Tracking Software (VTS). This software is Global Positioning System based for real time location accuracy.
It has a web-based application focused on management or administration of vehicles.
The manager or administrator can assign drivers to vehicles and direct them to different routes or passengers. A tracking device with dispatch
management will be installed in each vehicle. This device passes on information from the administrator to the driver through its display.

Who is VTS for?

Our Vehicle Tracking Software was developed with flexibility in mind. As such, the software can be used by anyone who wants to track their vehicles. For example: call taxi service, courier service etc.

Features
Simple, easy to understand dashboard showing running vehicles, available vehicles, unassigned pick-ups, assigned pick-up, off duty drivers, and other vehicles
GPS tracking for accurate locations
Application can be configured to be used by (i) administrator with the ability to manage and assign vehicles, pick-up points, etc. and (ii) a user profile (tele-executive) who can view assigned pick-ups and running vehicles
Monitor real-time location of running vehicles
Two types of pick-up – scheduled and instant. Scheduled is for providing regular pick-up, drop-off services for IT companies and the like. While instant services are for unscheduled or one-off trips
Billing and statistics reports for each vehicle. Statistics include the time, distance, number of trips etc.

Benefits
Automatically update taxi/cab passengers through sms/notifications
Optimization of services so that there is maximum efficiency in managing vehicles and drivers which saves time and cost
Customer satisfaction and maintenance – As the services get streamlined, customers are bound to get timely services. And having an online database helps in maintaining or retaining customers.
Reports and statistics can be obtained for managers
For the driver, there is a convenient display of current orders. Processing orders and giving receipts become easier
In case of cab/taxi services, passengers gets the security of a recognized driver
Passenger can book with convenience.

Ensure that you are providing the best transportation service possible to your customers by managing with our Vehicle Tracking Software. This state-of-the-art technology is sure to provide amazing results for you.

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28Sep 2014

Make training online easy with our Learning Management System (LMS). This simple, easy-to-use software allows you to handle various aspects of e-learning with ease. Be it administration, documentation, tracking, reporting and delivery of e-learning education courses or training programs, we have got it all covered.

For bringing you the best Learning Management System, our dedicated and experienced developers (Moodle experts) have built it upon an extremely customizable platform with plenty of standard features. The platform is called Moodle. The highlight features of Moodle are listed below.

General Features

· Modern, easy to use interface –Be it desktop or mobile, the Moodle interface will impress you with its responsiveness and ease of access
· Personalised Dashboard –There are plenty of features in Moodle, and you will not want all of them. Well, just keep the ones you want in your dashboard and forget the rest!
· Collaborative tools and activities –Encourage interaction by creating forums, wikis, glossaries, databases and more
· All-in-one calendar –Keep track of course deadlines and important events with the help of the All-in-one calendar
· Convenient File Management –Handle files easily by drag and drop method from cloud storage services
· Simple and intuitive text editor –Compatible across all browsers and devices, the editor lets you format text and add media with relative ease
· Notifications –Enjoy the convenience of modern day communication facilities. Send messages and receive alerts on assignments, forum posts, deadlines, etc
· Track progress –Track different activities including the progress and completion of courses at an individual level. There are lots of options available

As you would have understood from the above features, Moodle is a very flexible and feature-rich platform. As an administrator, you will enjoy working with this software. Let’s see why.

Administrative Features

· Customisable site design and layout –Make your own design with logo, layout, colour schemes, etc
· Secure authentication and mass enrolment –More than 50 options for enrolment and authentication of new users
· Multilingual capability -Let users view content in their language and learn
· Bulk course creation and easy backup –New courses can be added in bulk, and can be stored with ease
· Manage user roles and permissions –Define roles and permissions beforehand so that there are no security issues
· Supports open standards – You can import and export IMS-LTI, SCORM courses and more
· High interoperability – Integrate external applications or content and make plugins for custom integration
· Simple add-ons and plugin management – Manage all add-ons and and plugins from a single interface
· Regular security updates – With regular updates, your software is assured to be secure
· Detailed reporting and logs – get detailed reports for your use with the touch of a button

eLearning Features

While administrative features are important, the focus of the software is undoubtedly on e-learning. Let us look at the features offered by Moodle from that perspective.
· Decide learning paths –The administrator will be able to manage classes according to the requirements. Classes can be set as instructor-led, self-paced, blended or entirely online according to convenience
· Collaborative Publishing – The built-in publishing feature promotes interaction and engagement
· Embed external resources –Study materials and assignments from other websites can be used and then connected to the Moodle’s Gradebook
· Multimedia Integration –Want to insert a video or an audio file? Or are you looking for a video/audio file that is uploaded? With Moodle’s multimedia support, it is all possible
· Group management –Create groups for various activities and to promote team work
· Marking workflow –Manage and control assignments, grades, etc according to your convenience
· In-line marking – Give feedback with ease using in-line marking in PDF documents
· Peer and self assessment –Various activities such as workshops and surveys are there, encouraging users to view and assess the work they have done themselves, as well as that of their peers
· Integrated Badges –Badges are present as a means to motivate users. These badges provide a sense of achievement by rewarding
· Outcomes and rubrics –Customize the grade book according to your different criteria
· Security and privacy –Provides a safe and secure means to teach and share. It would be a space that can be accessed by you and your class alone

Advantages of Using Moodle

Being open source software, Moodle is completely free. Hence it brings a lot of cost savings. However, the main advantage according to Moodle experts is the number of innovative tools the platform has on offer. With this platform, you get a fast, simple and clear view of all your resources and learning activities at one place. There are subscription tools such as RSS feeds of forum discussions, calendar feeds that can be added to MS Outlook or Apple iCal, and email notifications about forum discussions or marked assignments. These encourage activity and participation. Moodle’s file picker can be tied into your account in cloud services such as Dropbox, Googledocs and Flickr, making it easy to share course material. The multilingual ability helps the software to be used by anyone in their native language. Some of the other major advantages are given below.

· All-in-one Learning Platform
· Highly Flexible And Fully Customizable
· A Wide Assortment Of Functionality And Tools
· Scalable to Any Size
· Robust, Secure And Private
· Use Anytime, Anywhere, On Any Device
· Extensive Resources Available
· Backed by a Strong Community
· Easy to Use
· Free with No Licensing Fees
· Always up-to-date

So, if you are looking for e-learning management software, look no further. Our in-house Moodle experts will help you manage your e-learning system the way you want. They can tailor the software to match your needs.

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28Sep 2014

It is fairly easy and affordable to setup an online store these days. Once you have decided on starting a website, you have to pocket a good domain name. The major work that remains now is website development. For that, you need to choose a really good platform. Let us take a look at the major available options.

OPEN SOURCE & FREE E-COMMERCE SOFTWARE

Magento

The most popular e-commerce software out there right now, Magento is powerful and has huge support available. It can support multi-store and multi-language retailing. There is a huge range of add-ons available too. If your business has huge traffic, Magento is the way to go. One major shortcoming is that Magento needs knowledgeable resources for the best results.

Pros

Search engine friendly
Optimized for mobile devices as well
Can manage multiple store fronts
Wide community of users across the world
Extensive customization
Ability to scale up to small and large businesses

Cons

Lack of suitable developers
Complex, not so easy to use unless you are a developer
Requires very good hosting environment

Prestashop

An easy to use software with a backend that is user-friendly. Prestashop customization options are numerous. There is also an active community that develops new add-ons. However, it is not as powerful or resource intensive as Magento. There are really good Prestashop multi-vendor features, making it an ideal choice for marketplaces.

Pros

Easy to install
Prestashop customization is well-known for its flexibility
Prestashop latest version has responsive backend, making it possible for store owners, managers, and marketers to access store information and effectively run the business from just about any Internet-enabled device, including tablets and smartphones.
Very easy to use its intuitive and simple interface
Marketing and SEO friendly
Supports multiple languages and currencies
Prestashop multi-vendor support

Cons
Not suitable for larger businesses
Difficult settings for shipping and taxes, multi stores, attributes, etc.

Virtuemart (joomla)

Virtuemart is the most widely used shopping cart software for Joomla. This software is suitable for most basic online store applications. Its best selling point is its ability to control the store, products, settings and user lists from directly within Joomla. Once installed, Virtuemart becomes a part of Joomla. Also, this software supports a large number of shipping, payment and checkout options.

Pros

Easy to use, good modules
Ability to update store from any computer with internet access
Support for many merchant accounts and shipping options
Basic organizational features

Cons

Installation and Maintenance can be difficult for beginners
Lacks detailed configuration options
Often requires 3rd party development or additional software

Woocommerce

This is a plugin for the world’s most popular CMS – Word press. Hence, it is easy to manage for even non-technical users. It is very easy to use and has really good reporting features.

Pros

Very lightweight and easy to install
Doesn’t require a high learning curve
It has all the necessary tools to create a unique storefront look
Unlimited options for design customization

Cons

Woocommerce lacks some functionality like product variants, multiple languages and currencies, multi-store, etc.
Implementing a middle or big scale shop may become a serious issue
Lacks good quality extensions

PAID E-COMMERCE SOFTWARE

Shopify

Shopify is widely regarded as the most easy to use platform to get a site up and running within minimum time. You don’t need to know much about coding to operate Shopify. However, being easy to use means sacrificing on the customisation front. Shopify has four plans – Starter, Basic, Professional and Unlimited with charges of Rs.818, Rs.1635. Rs.4388 andRs.9939 per month respectively.

Pros

Extremely easy to use
100% web-based online shopping cart software
Shopify comes with integrated, unlimited hosting
Free, customizable store templates
Google Analytics and social media integration is supported

Cons

Organizing so many items into clear, easy-to-use groups is not easy
Transaction fees involved for every plan, except for the most expensive plan
They have their own programming language, Liquid, for customizing templates

Big Commerce

This is another easy to use ecommerce platform. It is extremely easy to set up, and doesn’t require you to know codes really well. In most respects, it is similar to Shopify. However, Big Commerce doesn’t require you to learn any special programming languages. But customization is more difficult than it is with Shopify. It has 5 different plans, and is relatively expensive.

Pros

Easy to setup
Edit themes using HTML/CSS
Support for International Shipping

Cons

Built-in Templates are not particularly appealing
Comparatively complex customization features
Limited support for third party application

Volusion

Volusion is reasonably priced with hidden charges for extra bandwidth used. But, there is no transaction fee. The software has over 120 free templates, which are generally basic and would require editing. Customer support is not a strong point for Volusion either.

Pros

No transaction fees
Low price
Free templates

Cons

Unintuitive user interface
Hidden bandwidth fees
Horrible customer support

These are the best options available in the market right now, with Magento and Prestashop leading the way.

In February 2013, Tom Robertshaw’s quarterly eCommerce survey reported Magento as the leading ecommerce platform among Alexa’s top one million sites with 26% of the market share. Magento is leading for the third time in a row. VirtueMart and PrestaShop come in second and third respectively.

As a business owner, it is important for you to maintain an online presence for growth. You have to look at major aspects such as Magento feature set Prestashop customization, Magento product management and Prestashop multi-vendor capability and decide on the software that suits you best.

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26Sep 2014

WordPress is one of the most powerful and efficient tools for website development. It is a system that can fulfill all your needs without the use of any set of guidelines. It is a content management system that is developed in PHP and MySQL. This open source technology is used for building dynamic websites. It offers a large collection theme and plugins in order to personalize a website quickly.

There are many WordPress development secrets that are not revealed by the CMS vendors. WordPress can help business owners to get a beautiful website that can run at a low cost. Certain plugins such as content cloud, WP Emphasis and revisionary that are offered by the WordPress can easily fix your problems. It offers many SEO plugins that can be hardly seen in the other CMS programs.

There is a theme options panel which allows you to change many things in the WordPress theme without having the need to change any of its codes. Creation of a theme specific WordPress widget can help to customize the overall look of the theme. By providing options like to relate post widgets, ad block widgets and many other widget blocks can make it easy for your theme user to customize the areas of the theme.

WordPress themes having conditional statements can make the appearance of your website look more than a normal blog. It is important to pay attention to the PHP codes in order to achieve this effect.

For obtaining faster results, it is necessary to streamline your development which can allow you to finish your jobs in less time. In order to achieve this, you should be aware of the dummy posts that will enable you to load your file into WordPress and have all the posts that you want instantly.

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